Excerpt: Sold our own demand

I am limited, though. I can only take in so much information before, overwhelmed, I begin to forget. Who can remember everything they have read, seen, heard, or even themselves said? Yet this unlimited access to information is ever on hand and offered as a sacrament. Some digi-evangelion, the gateway to a better life. Information has become so saturate as to flow like water from our screens. The preachers at the riverbank, that’s the marketing department. They call to us, ‘Wade in and be born into this new life.’ Baptized, full submersion. We have indeed been born away by the flood…

If this stream of information which data bears to us breaks over our limited minds and washes away lasting impressions, what does Sprint really mean when they compel me to be unlimited? Here it comes to a fine point: Sprint doesn’t really care if I am actually unlimited (I am not). They simply want me to feel unlimited as I consume their product because then I would ostensibly consume it limitlessly, which is a handy trait to have in a customer when you’re selling something and you’d like it to be expensive. What we are really being sold is our own demand, by which we will be sold more.

This portion was excerpted from ‘You Deserve To Be Unlimited’.

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